The advent of self-driving cars and the popularity of transportation services such as Uber and Lyft have thrust mobility-as-a-service (MaaS) forward as the future of transportation, transforming the customer experience and potentially seeing the world shift away from personally owned modes of transportation.
The focus is not just on hardware or software to deliver these exciting new modes of transportation solutions, but new operating models involving integrated solutions provided by many partners within a digital ecosystem. The future of MaaS and indeed any kind of digital innovation comes from this kind of collaboration, and the success of such collaboration relies on the structured management of the ecosystem.
